About us

TLC - Tender Loving Care


Established in Cape Town, South Africa in 1997, TLC is a forward-thinking company founded on trust and driven by innovation. Family values and strong ethical standards are important to us. We believe that everybody needs a little Tender Loving Care, so we base all aspects of our business upon it. We care for our consumers by anticipating their expectations and creating innovative tailored products to help make their lives more comfortable and convenient.

TLC International produces a range of quality Hygienic, Cosmetic, Baby and Health Care products for the whole family, from baby’s first days, through to childhood and adulthood. TLC offers consumers everyday lifestyle products that are relevant to their unique culture and needs. Trust, innovation and consistency are key brand components. We work with a team of trustworthy and dedicated employees and we conduct extensive research to ensure that consumers can trust the safety and efficacy of all TLC products.

Following the phenomenal success of TLC products in Africa and South Africa, TLC is expanding and establishing international operations. We continue to broaden the scope of our business and grow our presence in new markets because we believe that people around the world need and deserve a little Tender Loving Care.